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Reading color theory books can be a huge benefit to any artist or designer. The study of color theory allows us to use colors more effectively and naturally in our work. It does not matter what your background in color theory is all graphic designers can benefit from studying color theory. Using color not only helps enhance our work as artists but also allow us to develop a … [Read more...] about 11 Color Theory Books that Every Graphic Designer Should Read

Colors can be a strong motivating factor when it comes to purchasing a product or service. Your brand can benefit if you understand the impact of color on consumer behavior. Whether you are looking to start your own company or expand your existing business, choosing the right colors can determine how successful you are. This article will cover everything you need to know … [Read more...] about How to Choose the Right Color Palette for a Business